Business Printing Category

Wanting to expand the target audience to small business owners, Walgreens Photo requested the design and development of a Business Printing category using new and existing products. To start the project, competitive research was conducted, wireframes were created, and hero images were sketched. A category style was developed and a guide was produced to provide direction for photographers and other designers. Over 20 new pages were produced along with 60+ new images including page headers that were the result of a 1-day photoshoot.