Perks Event booth

For an in-person conference, I concepted, designed, and produced various branded materials. The final design was selected from three concepts (shown in sketches below) with the intention to keep printed materials evergreen so they could be used in future applications. While the main focus was to inform visitors of Lulafit and the benefits of partnership, additional signage invited booth attendees to join Culture Lab (an HR-focused Slack group) and to register for an upcoming webinar series. During the event, a wellness activity was conducted where pain-points, problems, or worries were written on water-soluble paper that was then disolved in a bowl of water, symbolically representing letting those thoughts go.